This policy describes how Build A Bear handles information submitted through the website, including contact forms, newsletter fields, and gift or retail-support requests. We keep the language simple because families and buyers should understand what happens when they ask for help.
We may collect your name, email address, phone number, company or store name, product interest, and the message you choose to send. If you describe a child, occasion, or recipient, please share only details that are useful for the recommendation, such as age range, general interests, and gift context.
We use submitted information to answer inquiries, suggest plush or collectible product directions, support retail assortment planning, improve website content, and send requested updates. We do not ask for payment card details through the inquiry form.
Our website is intended for adults, families, and retail buyers who are making toy decisions. Please do not submit a child's full name, address, school, account details, or other sensitive personal information through the form. General context such as "age four," "likes soft animals," or "birthday gift" is enough for us to provide useful guidance. If we receive information that appears unnecessary for a recommendation, we may delete it or ask the sender to restate the request in a more general way.
Information may be shared with service providers who help us operate the website or respond to requests. We keep inquiry information only as long as needed for customer support, business records, and reasonable follow-up, unless a longer period is required by law.
We use reasonable administrative and technical measures to protect inquiry information, but no online submission method is perfectly secure. Send only the details needed for gift advice or retail planning. If a request involves a purchase, payment, shipping address, or account matter, our team will guide you to the appropriate process rather than collecting sensitive information in an open message field.
You may ask us to update, correct, or delete contact information by using the contact page. You can also opt out of newsletter-style messages by replying to a message or contacting our support team.