Soft plush friends, playful collectibles, and stage-wise gift help for little smiles. Explore the collection
Contact Build A Bear

Build A Bear Gift Help and Retail Support

Reach out with the child's age, occasion, favorite characters, or store plan. We will help you compare plush and collectible options in a way that feels warm, practical, and easy to act on.

Address

118 Playful Lane, Suite 400, St. Louis, MO 63101, United States

Hours

Monday-Friday, 9:00-17:30 CST
Retail and family requests welcome

Illustrated Build A Bear contact map and toy store desk

What to include in your message

For family gift help, share age, occasion, and whether the child prefers soft comfort, character stories, or displayable collectibles. For retail support, include season, shelf space, expected audience, and whether you need plush anchors, themed outfits, or collectible add-ons. Clear context helps us reply with a focused recommendation instead of a broad catalog dump.

Families often write to us when they know the feeling of the gift but not the exact toy. A note like "birthday for a preschooler who loves animals and pretend cooking" is enough for our team to suggest a softer plush option, a role-play angle, and a simple way to present the gift. Retail buyers can be just as practical: tell us the table size, season, age mix, and whether the shelf needs calm nursery gifts or brighter character energy.

Send a request

Use the form for gift advice, assortment planning, or product questions.

The same inquiry form powers the modal and this contact page, but the page gives you room to explain the child, occasion, retail context, or timeline. We read those details before replying, so a few specific notes are more helpful than a long message.

Our reply may include a direct product category, a shortlist style, a play prompt, and a question if we need more context. We avoid asking for sensitive personal information about children. General age range, interests, and gifting situation are enough to make the guidance useful.